Finance School of management Market Price fundamental value ORS Pharmaceuticals Corporation How is the stock market reacting to the information? Announcements of good news: QRS research scientists have just discovered a drug that can cure the common cold Announcements of bad news: A judge has just ruled against Qrs Pharmaceuticals in a lawsuit involving the payment of millions of dollars in compensation to customers who bought one of its products uesTc6 Finance School of Management Market Price & Fundamental Value — QRS Pharmaceuticals Corporation ❖ How is the stock market reacting to the information? – Announcements of good news: QRS’ research scientists have just discovered a drug that can cure the common cold. – Announcements of bad news: A judge has just ruled against QRS Pharmaceuticals in a lawsuit involving the payment of millions of dollars in compensation to customers who bought one of its products