同桥大学 Opportunities for Startup:The consumer market TONGJI UNIVERSITY In China,A strong middle class is emerging... Share of Chinese Urban Households(%) Share of Total Urban Disposable Income(%) Segments by Annual Income 0.5 0.5 0.4 3.3 7.4 6.9 19.4 57 56 77 Global Affluent 24 Us025.000) 12.6 21.2 13.8 187 Mass Affluent 242 UsD12.500USD25.000 59.4 Upper Middle Class 27.6 154 USD5.100-Us012,500) 3 929 40.7 Lower Middle Class 95.2 773 Us03.200-U905,103) 7准4 51.1 Poor(￥USD3200 38.6 50.5 19.8 23.2 .7 10.2 9.9 1985 1995 2005 2015 2025 1985 1995 2005 2015 2025 109 191 280 373 64 204 644 1.514 3,267 Urban Households(mn) Urban Disposable Income(USD) Base forecast Certain figures do not amount to 100%due to the effects of rounding Source:National Bureau of Statistics of China McKinsey Global Institute Analysis:THE BELJING AXIS Analysis In China, A strong middle class is emerging... Opportunities for Startup: The consumer market