Acknowledging Culture CUltural diversity can exist on a national and cross-national leve OFten, managers assume that culture does not play an important role in shaping practices = UNiversalistic approach if it works here, it will work there O Such approach contributed to high failure rates in expatriate missions and international mergers oIn order to manage cross-cultural differences, li managers need to acknowledge and understand them Cross-Cultural Management3 Cross-Cultural Management Acknowledging Culture ⚫Cultural diversity can exist on a national and cross-national level ⚫Often, managers assume that culture does not play an important role in shaping practices => ⚫Universalistic approach: ‘if it works here, it will work there’ ⚫Such approach contributed to high failure rates in expatriate missions and international mergers ⚫In order to manage cross-cultural differences, managers need to acknowledge and understand them