广告委员会主动联系联邦政府及美国重要的非赢利机构,提出创作与危机相关的 公益广告,在全国的媒体播出 Understanding the Text 1. What is the Ad Council according to the passage? The Ad Council is a public service organization that helps to solve the most pressing social issue 2. What effects do the slogans by psas have on people? They testify to the Ad Councils power of its messages to make positive social changes. 3. What is the purpose of UNCF? The purpose of UNCF is to help minority students to graduate from college 4. What do dummies Vine and Larry remind people of? They remind people of wearing safety belts 5. What do role do public service advertisements play in society? Summary of the Text The Ad Council was founded during World War ii to help sell War Bonds After the war it continued to address pressing social issues with public service advertisements (PSAs). Since 1942 it has created over 1000 advertising campaigns on such issues as forest fires, safe and sober driving, minority education, crime, drugs, child abuse, recycling, and AIDS Some of its most famous messages are "Only You Can Prevent Forest Fires.Friends Dont Let friends drive drunk and"A mind is a terrible Thing to Waste. Seat belt usage rose from 21% to 70% after the Crash Test Dummies were introduced in 1985. The Ad Councils current major campaigns are to help children achieve their full potential and to encourage Americans to support the war on terrorism广告委员会主动联系联邦政府及美国重要的非赢利机构，提出创作与危机相关的 公益广告，在全国的媒体播出 。 Understanding the Text 1. What is the Ad Council according to the passage? The Ad Council is a public service organization that helps to solve the most pressing social issues. 2. What effects do the slogans by PSAs have on people? They testify to the Ad Council's power of its messages to make positive social changes. 3. What is the purpose of UNCF? The purpose of UNCF is to help minority students to graduate from college. 4. What do dummies Vine and Larry remind people of? They remind people of wearing safety belts. 5. What do role do public service advertisements play in society? Open. Summary of the Text The Ad Council was founded during World War II to help sell War Bonds. After the war it continued to address pressing social issues with public service advertisements (PSA's). Since 1942 it has created over 1000 advertising campaigns on such issues as forest fires, safe and sober driving, minority education, crime, drugs, child abuse, recycling, and AIDS. Some of its most famous messages are "Only You Can Prevent Forest Fires," "Friends Don't Let Friends Drive Drunk," and "A Mind is a Terrible Thing to Waste." Seat belt usage rose from 21% to 70% after the Crash Test Dummies were introduced in 1985. The Ad Council's current major campaigns are to help children achieve their full potential and to encourage Americans to support the war on terrorism