Brand architect ROVER THE LAND ROVER EXPERIENCE According to Nestle. the strength of the brand's positioning is built on five andover pillars”: Example Brand personality The brand is like 5. Brand Properties The brand ownsBrand Architecture 1. Brand Heritage - The brand brings … 2. Core Brand Values - The brand means … 3. Brand Territory - The brand competes in … 4. Brand Personality - The brand is like… 5. Brand Properties - The brand owns ... Landrover Example According to Nestlé, the strength of the brand’s positioning is built on five “pillars”: