《会展场馆经营与管理》课程教学大纲 一、课程基本信息 课程代码：16091502 课程名称：会展场馆经营与管理 英文名称：Operation and Management of Exhibition Venue 课程类别：专业必修课 时：32 学 分：2 适用对象：会展经济与管理专业本科生 老核方式：老试 先修课程：会展概论 二、课程简介 中文简介： 会展场馆经营与管理是会展经济与管理专业本科生的专业必修课之一。该课程主 要向学生传授会展场馆经营与管理的有关理论知识以及帮助学生掌握会展场馆经营 与管理的相关技术，使其今后能够更好地从事相关管理工作。该课程的主要内容包括： 会展场馆概述、会展场馆规划管理、会展场馆设施设备及其管理、会展场馆计划与财 务管理、会展场馆组织与人力资源管理、会展场馆营销管理、会展场馆现场管理、会 展场馆危机与安全管理等。课堂时间将用于讲授，课堂讨论，多媒体演示以及学生作 业展示。课堂活动将包括讨论课本的章节和课外读物，案例研究等，这将调动学生的 积极性，鼓励他们在课堂上表达意见，并营造活跃的课堂气氛。在课堂之外，学生应 该阅读课本和相关书籍，参加小组讨论，并完成个人或小组作业。 英文简介： Operation and management of exhibition venues is one of the specialty courses for undergraduates majoring in exhibition economics and management.It aims to teach students the theoretical knowledge of operation and management of exhibition venues as well as to help students master the relevant operation and management technology of exhibition venues,in order to prepare them better for the management work in their future career.The main contents include:exhibition venues overview.design of exhibition venues. exhibition venues facility and its management,planning and financial management of exhibition venues,organization and human resources management of exhibition venues, marketing management of exhibition venues,on-site management of exhibition venues, crisis and security management of exhibition venues.In-class activities will cover 1 1 《会展场馆经营与管理》课程教学大纲 一、课程基本信息 课程代码：16091502 课程名称：会展场馆经营与管理 英文名称：Operation and Management of Exhibition Venues 课程类别：专业必修课 学 时：32 学 分：2 适用对象：会展经济与管理专业本科生 考核方式：考试 先修课程：会展概论 二、课程简介 中文简介： 会展场馆经营与管理是会展经济与管理专业本科生的专业必修课之一。该课程主 要向学生传授会展场馆经营与管理的有关理论知识以及帮助学生掌握会展场馆经营 与管理的相关技术，使其今后能够更好地从事相关管理工作。该课程的主要内容包括： 会展场馆概述、会展场馆规划管理、会展场馆设施设备及其管理、会展场馆计划与财 务管理、会展场馆组织与人力资源管理、会展场馆营销管理、会展场馆现场管理、会 展场馆危机与安全管理等。课堂时间将用于讲授，课堂讨论，多媒体演示以及学生作 业展示。课堂活动将包括讨论课本的章节和课外读物，案例研究等，这将调动学生的 积极性，鼓励他们在课堂上表达意见，并营造活跃的课堂气氛。在课堂之外，学生应 该阅读课本和相关书籍，参加小组讨论，并完成个人或小组作业。 英文简介： Operation and management of exhibition venues is one of the specialty courses for undergraduates majoring in exhibition economics and management. It aims to teach students the theoretical knowledge of operation and management of exhibition venues as well as to help students master the relevant operation and management technology of exhibition venues, in order to prepare them better for the management work in their future career. The main contents include: exhibition venues overview, design of exhibition venues, exhibition venues facility and its management, planning and financial management of exhibition venues, organization and human resources management of exhibition venues, marketing management of exhibition venues, on-site management of exhibition venues, crisis and security management of exhibition venues. In-class activities will cover