Why Data Mining?- Potential Applications 6 Database analysis and decision support Market analysis and management target marketing customer relation management, market basket analysis, cross selling, market segmentation Risk analysis and management Forecasting, customer retention improved underwriting quality control, competitive analysis Fraud detection and management ◆ Other Applications Text mining (news group email, documents )and Web analysis Intelligent query answering 1616 Why Data Mining? — Potential Applications Database analysis and decision support ◼ Market analysis and management  target marketing, customer relation management, market basket analysis, cross selling, market segmentation ◼ Risk analysis and management  Forecasting, customer retention, improved underwriting, quality control, competitive analysis ◼ Fraud detection and management Other Applications ◼ Text mining (news group, email, documents) and Web analysis. ◼ Intelligent query answering