from other groups and the instructor are essential for sharing perspectives on the issue Topics for discussion: Drawing on Nelson's statement found Part B,describe the major steps for an effective branding process.Present one story of branding to illustrate each steps of the branding process. Nelson claims that advertising is essential but insufficient to build a brand. Explain. Apply the branding rules stated by Nelson to a case study of branding. Do you,as a Chinese consumer,equate foreign goods with high quality? Support your argument with valid reasons. Language Learn to describe a process and a focal point. Effective branding begins with... Once you create your promise you must ensure that... ●Most importantly,.. If you follow the rules listed above,you will quickly develop loyal customers, who... ●A look back at.. ● Chinese enterprises have proved... Encouraged by the success of Koran and Japanese native brands,young Chinese consumers have begun to....from other groups and the instructor are essential for sharing perspectives on the issue. Topics for discussion: z Drawing on Nelson’s statement found Part B, describe the major steps for an effective branding process. Present one story of branding to illustrate each steps of the branding process. z Nelson claims that advertising is essential but insufficient to build a brand. Explain. z Apply the branding rules stated by Nelson to a case study of branding. z Do you, as a Chinese consumer, equate foreign goods with high quality? Support your argument with valid reasons. Language Learn to describe a process and a focal point. z Effective branding begins with… z Once you create your promise you must ensure that… z Most importantly, …. z If you follow the rules listed above, you will quickly develop loyal customers, who… z A look back at… z Chinese enterprises have proved… z Encouraged by the success of Koran and Japanese native brands, young Chinese consumers have begun to …. 8