Considerations for Cluster Analysis a Partitioning criteria Single level Vs. hierarchical partitioning (often, multi-level hierarchical partitioning is desirable) Separation of clusters EXclusive(e.g one customer belongs to only one region)Vs non exclusive(e.g, one document may belong to more than one class Similarity measure Distance-based(e. g, Euclidian, road network, vector)Vs connectivity-based( e.g., density or contiguity) Clustering space Full space(often when low dimensional)Vs subspaces(often in high-dimensional clustering) 11Considerations for Cluster Analysis ◼ Partitioning criteria ◼ Single level vs. hierarchical partitioning (often, multi-level hierarchical partitioning is desirable) ◼ Separation of clusters ◼ Exclusive (e.g., one customer belongs to only one region) vs. nonexclusive (e.g., one document may belong to more than one class) ◼ Similarity measure ◼ Distance-based (e.g., Euclidian, road network, vector) vs. connectivity-based (e.g., density or contiguity) ◼ Clustering space ◼ Full space (often when low dimensional) vs. subspaces (often in high-dimensional clustering) 11