Slide 14-3 Purpose of Analysis Financial measures are often used to rank corporate performance EXample measures include: Growth Return to Profit Return on in sales stockholders margIns equity Determined by analyzing the financial statements Irwin/McGraw-Hill ?The McGraw-Hill Companies, Inc, 1999?The McGraw-Hill Companies, Inc., 1999 Slide 14-3 Irwin/McGraw-Hill Purpose of Analysis Growth in sales Return to stockholders Profit margins Return on equity Determined by analyzing the financial statements. Financial measures are often used to rank corporate performance. Example measures include: