50)Customer management extends traditional marketing by creating one-on-one relationships with customers Answer: relationsh Diff: 2 Page Ref: 203 51)In the terrorist funding case study an observed price may be related to income tax avoidance/evasion, money laundering, or terrorist financin answer: deviation Diff: 3 Page Ref: 206 62)Data preparation, the third step in the CRISP-DM data mining process, is more commonly known as Answer: data preprocessing Diff: 2 Page Ref: 208 53)The data mining in cancer research case study explains that data mining methods are capable of extracting patterns and hidden deep in large and complex medical databases Answer: relationships Diff:3 Page Ref: 209-210 54) Fayyad et al. (1996)defined in databases as a process of using data mining methods to find useful information and patterns in the data Answer: knowledge discovery Diff:2 Page Ref: 213 55)In a classification method, the complete data set is randomly split into mutually exclusive subsets of approximately equal size and tested multiple times on each left-out subset using the others as a training set Answer: k-fold cross-validation Diff: 2 Page Ref: 218 56) The basic idea behind a(n) is that it recursively divides a training set until each division consists entirely or primarily of examples from one class Answer: decision tree Diff: 3 Page Ref: 221 57)As described in the Influence Health case study, customers are more often services from a variety of healthcare service providers before selecting one Answer: comparing Diff: 2 Page Ref: 224 58)Because of its successful application to retail business problems, association rule mining commonly called Answer: market-basket analysis Diff: 2 Page Ref: 22 Copyright C 2018 Pearson Education, Inc8 Copyright © 2018 Pearson Education, Inc. 50) Customer ________ management extends traditional marketing by creating one-on-one relationships with customers. Answer: relationship Diff: 2 Page Ref: 203 51) In the terrorist funding case study, an observed price ________ may be related to income tax avoidance/evasion, money laundering, or terrorist financing. Answer: deviation Diff: 3 Page Ref: 206 52) Data preparation, the third step in the CRISP-DM data mining process, is more commonly known as ________. Answer: data preprocessing Diff: 2 Page Ref: 208 53) The data mining in cancer research case study explains that data mining methods are capable of extracting patterns and ________ hidden deep in large and complex medical databases. Answer: relationships Diff: 3 Page Ref: 209-210 54) Fayyad et al. (1996) defined ________ in databases as a process of using data mining methods to find useful information and patterns in the data. Answer: knowledge discovery Diff: 2 Page Ref: 213 55) In ________, a classification method, the complete data set is randomly split into mutually exclusive subsets of approximately equal size and tested multiple times on each left-out subset, using the others as a training set. Answer: k-fold cross-validation Diff: 2 Page Ref: 218 56) The basic idea behind a(n) ________ is that it recursively divides a training set until each division consists entirely or primarily of examples from one class. Answer: decision tree Diff: 3 Page Ref: 221 57) As described in the Influence Health case study, customers are more often ________ services from a variety of healthcare service providers before selecting one. Answer: comparing Diff: 2 Page Ref: 224 58) Because of its successful application to retail business problems, association rule mining is commonly called ________. Answer: market-basket analysis Diff: 2 Page Ref: 227