市场营销战略:现代观点 Markets are constantly changing in response to customers and competitors actions Competition is, in part, a battle over that evolution Competitive advantage arises from successfully creating and shaping markets e superior value creation) Marketers balance being market driven with being market driving市场营销战略：现代观点 ◼ Markets are constantly changing in response to customers and competitors’ actions ◼ Competition is, in part, a battle over that evolution ◼ Competitive advantage arises from successfully creating and shaping markets (I.e., superior value creation) ◼ Marketers balance being market driven with being market driving