e视人苦 Household patterns The traditional household consists of a husband wife and children(sometimes grandparents) In the United States today, one out of eight households is diverse"or "nontraditional and includes Single live-alones Adult live-togethers of one or both sexes Single-parent families Childless married couples Empty-nesters Each group has a distinctive set of needs and buying habits 2008-3-10 Marketing Management ( UG)2008-3-10 Marketing Management (UG) 12 Household Patterns • The “traditional household” consists of a husband, wife, and children (sometimes grandparents). • In the United States today, one out of eight households is "diverse” or “nontraditional” and includes: – Single live-alones. – Adult live-togethers of one or both sexes. – Single-parent families. – Childless married couples. – Empty-nesters. • Each group has a distinctive set of needs and buying habits