A broadened view of marketing tasks 对营销任务的一个更拓宽的观点(P5) e Demand states and marketing tasks Negative demand(负需求): to analyze why the market dislikes the product and whether a marketing program consisting of product redesign, lower prices, and more positive promotion can change beliefs and attitudes ● No demand(无需求): to find ways to connect the benefits of the product with the persons natural needs and interests ● Latent demand(潜在需求)}: to measure the size of the potential market and develop goods and services to satisfy the demandA broadened view of marketing tasks 对营销任务的一个更拓宽的观点 (P5) Demand states and marketing tasks: ⚫ Negative demand (负需求) : to analyze why the market dislikes the product and whether a marketing program consisting of product redesign, lower prices, and more positive promotion can change beliefs and attitudes. ⚫ No demand (无需求)： to find ways to connect the benefits of the product with the person’s natural needs and interests. ⚫ Latent demand (潜在需求): to measure the size of the potential market and develop goods and services to satisfy the demand