Nature's Candy 2.0 Situation Analysis Nature's Candy is beginning its first year of operation Nc recognizes that marketing activities are critical to the success and profitability of the business NC offers a wide selection of private label naturopathic and homeopathic nutritional supplements The basic market need is for a wide selection of reasonably priced, consistent-quality supplements 2.1 Market Summary Nature's Candy has collected information regarding the common attributes of the prized customers. This information will be used to determine the specific needs of the customers and the best method for communication with the targeted segments Target Markets Baby boomers Other Table 2.1: Target Market Forecast Target Market Forecast Potential Customers Growth CAGR Baby boomers 9144 900% 44I 8.00% 8.62% 器滋 145,868 8.62%2.0 Situation Analysis Nature's Candy is beginning its first year of operation. NC recognizes that marketing activities are critical to the success and profitability of the business. NC offers a wide selection of private label naturopathic and homeopathic nutritional supplements. The basic market need is for a wide selection of reasonably priced, consistent-quality supplements. 2.1 Market Summary Nature's Candy has collected information regarding the common attributes of the prized customers. This information will be used to determine the specific needs of the customers and the best method for communication with the targeted segments. Baby boomers Other Target Markets Table 2.1: Target Market Forecast Target Market Forecast Potential Customers Growth 2003 2004 2005 2006 2007 CAGR Baby boomers 9% 64,785 70,616 76,971 83,898 91,449 9.00% Other 8% 40,000 43,200 46,656 50,388 54,419 8.00% Total 8.62% 104,785 113,816 123,627 134,286 145,868 8.62% Nature's Candy Page 2