Competitor Map Highlights both competitive opportunities and challenges facing the firm Center is the list of consumer activities First outer ring lists main competitors Second outer ring lists indirect competitors Competitor maps plot buying steps ir purchasing and using the product, as well as direct and indirect competitors7 Competitor Map • Highlights both competitive opportunities and challenges facing the firm – Center is the list of consumer activities – First outer ring lists main competitors – Second outer ring lists indirect competitors • Competitor maps plot buying steps in purchasing and using the product, as well as direct and indirect competitors