E-Marketplaces Markets(electronic or otherwise)have three main functions 1. Matching buyers and sellers 2. Facilitating the exchange of information, goods services, and payments associated with market transactions and 3. Providing an institutional infrastructure, such as a legal and regulatory framework, which enables the efficient functioning of the market Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 4 E-Marketplaces • Markets (electronic or otherwise) have three main functions: 1. Matching buyers and sellers; 2. Facilitating the exchange of information, goods, services, and payments associated with market transactions; and 3. Providing an institutional infrastructure, such as a legal and regulatory framework, which enables the efficient functioning of the market