莲肉纤黄大学 《商务英语》 授课教案 为了挽救农民的庄稼和人们的花园，专家建议他们减少鹿的种群数量。 The corporation planned to thin out its product mix so as to concentrate on improving the quality of the products. 公司计划缩减产品组合的种类，以便能集中精力改进产品质量。 16.As an alternative to developing a completely new product,management should take a fresh look at the company's existing products. 选择开发一个全新产品，管理人员应对公司现有产品进行重新审视。 to take a fresh(/close)look at..”对...有新的看法，密切注意.. 这里的As”是介词，意为“作为.”。例如： Other potential missions of the rocket ship could be to repair communications satellites and to take a close look at spy satellites..火箭飞船的其它潜在的使命可能是维修通讯卫星以及近距离观察间 谍卫星。 As an alternative to:instead of alternative抉择；选择余地 I wanted to go out,but I had no money.I had no alternative to staying at home=I had no choice but to stay at home. 我想出去，可是没钱：只能待在家里。 VI.Summary of the lesson The first step in shaping or making a product to suit customers is to arrive at an understanding of how buyers conceive a product.To produce a new product an exporter does not have to come up with revolutionary new developments.His best chance of success lies in an important distinction between product and product line.The product mix is the full list of all products offered for sale by a company. There are several product mix strategies to be applied.The first strategy is product expansion,which means that a company may elect to expand its present products.The second strategy is product contraction.This product strategy is to thin out the product mix either by eliminating an entire line or by simplifying the assortment within a line.The shift from fat and long lines to thin and short lines is designed to eliminate low-profit products and to get more profit from fewer products.The third strategy is product alteration. VII.Comprehension questions 1.What is the primary approach in making a product to fit customers? 2.What does "a product"mean? 3.What is a "product line"? 4.What is the purpose of changing a physical feature of a product? 5.What does“product mix'”mean2 6.Can you give some examples of the product mix strategies? >《商务英语》 授课教案 7 为了挽救农民的庄稼和人们的花园，专家建议他们减少鹿的种群数量。 The corporation planned to thin out its product mix so as to concentrate on improving the quality of the products. 公司计划缩减产品组合的种类，以便能集中精力改进产品质量。 16. As an alternative to developing a completely new product, management should take a fresh look at the company’s existing products. 选择开发一个全新产品，管理人员应对公司现有产品进行重新审视。 “to take a fresh(/close) look at…” 对……有新的看法，密切注意…… 这里的“As” 是介词，意为“作为…”。 例如： Other potential missions of the rocket ship could be to repair communications satellites and to take a close look at spy satellites. 火箭飞船的其它潜在的使命可能是维修通讯卫星以及近距离观察间 谍卫星。 As an alternative to: instead of alternative 抉择；选择余地 I wanted to go out, but I had no money. I had no alternative to staying at home=I had no choice but to stay at home. 我想出去，可是没钱；只能待在家里。 VI. Summary of the lesson The first step in shaping or making a product to suit customers is to arrive at an understanding of how buyers conceive a product. To produce a new product an exporter does not have to come up with revolutionary new developments. His best chance of success lies in an important distinction between product and product line. The product mix is the full list of all products offered for sale by a company. There are several product mix strategies to be applied. The first strategy is product expansion, which means that a company may elect to expand its present products. The second strategy is product contraction. This product strategy is to thin out the product mix either by eliminating an entire line or by simplifying the assortment within a line. The shift from fat and long lines to thin and short lines is designed to eliminate low-profit products and to get more profit from fewer products. The third strategy is product alteration. VII. Comprehension questions 1. What is the primary approach in making a product to fit customers? 2. What does “a product” mean? 3. What is a “product line”? 4. What is the purpose of changing a physical feature of a product? 5. What does “product mix” mean? 6. Can you give some examples of the product mix strategies?