lll.The Buyer Decision Process 3-12 Need Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Behaviour 延制研价黄多大孝 国际商学院市场营销学系Need Recognition Need Recognition Information Search Information Search Evaluation of Alternatives Evaluation of Alternatives Purchase Decision Purchase Decision Postpurchase Behaviour Postpurchase Behaviour 3－12 3－12 III. The Buyer Decision Process