corporate citizenship essentially means that the enterprise is "business entity" balance of interests relation,some scholars pointed out that "emphasizing social responsibility is the Moral requirement to development of socialized production and market economy,reflects the general rules of the development of commodity economy,with the distinct characteristics of the times. To bear social responsibility is an effective way to improve labor productivity and economic benefits,and is a reliable guarantee for the survival and development of enterprises in the market competition,which has obvious utility.corporate citizenship essentially means that the enterprise is "business entity" balance of interests relation, some scholars pointed out that "emphasizing social responsibility is the Moral requirement to development of socialized production and market economy , reflects the general rules of the development of commodity economy, with the distinct characteristics of the times." To bear social responsibility is an effective way to improve labor productivity and economic benefits, and is a reliable guarantee for the survival and development of enterprises in the market competition, which has obvious utility