Three basic ethical principles Full disclosure Dont hide anything Operate under the principle that one day, you may run for public office and be fully investigated You don 't want any skeletons in the closet Dont“ invent the truth Be an objective, unbiased researcher Give credit for source of information or ideas Don't claim something was your discovery when it was someone elses idea Note: this is one reason why you keep a notebook so the source of your ideas are clear.Three basic ethical principles • Full disclosure – Don't hide anything. – Operate under the principle that one day, you may run for public office and be fully investigated. – You don't want any skeletons in the closet. • Don’t “invent” the truth – Be an objective, unbiased researcher • Give credit for source of information or ideas. – Don't claim something was your discovery when it was someone else's idea. – Note: this is one reason why you keep a notebook so the source of your ideas are clear