Lecture 7 The media of mass communications Objectives a Get to know the various approaches to and theories on the media in mass communications Evaluate the relevance of these theories a Think about the applicability of these theories in our country a Try to test these theories in realityLecture 7 The media of mass communications Objectives: ◼ Get to know the various approaches to and theories on the media in mass communications; ◼ Evaluate the relevance of these theories; ◼ Think about the applicability of these theories in our country; ◼ Try to test these theories in reality