DIMENSIONS OF THE MARKETING ENVIRONMENT Economic Environment Political Competitive Environment and Legal PP Environment TM Technological Social Environment Environment Natural Environment IrwinMcGraw-Hill o The McGraw-Hill Commpanies, Inc, 1998Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 Slide 2-2 DIMENSIONS OF THE MARKETING ENVIRONMENT Economic Environment Political and Legal Environment Social Environment Natural Environment Technological Environment Competitive Environment TM P P P P