nvironment Suppliers Competitors roups The Conditions Sociocultural Conditions Conditions Global How the Environment Affects Managers AS Environmental Stakeholder Relationship Management Who Are Stakeholders? Why Is Stakeholder Relationship Relati Managed? onships Be Home Assignments: Review the questions listed in the lecture outline Teaching Methods: Lecturing.presentation.discussion.teamwork and case study with the aid of multi-media Chap 4.Manas 思政内容：探讨在当今“逆全球化”的大形势下，如何将习近平同志提出的“内循环”融入企业发展 的过程中。 This chapter explores the opportunities and challenges managers face in managing in a global environment Managers in all types and sizes of organizations s must be prepared to n onitor changes in the globa environment ng division ma ers need multicultural perspectives Therefore.in order to develop Raymundo as an executive.Cemex is giving him an opportunity to broaden his global expertis But before he takes the plunge.Raymundo,like any effective manager dramaticalyin that can help him make intelgent decisions as he makes the adjusment to a culture erent Irom hisown Lecture Outline 55 Defining the External Environment The Specific Environment Customers Suppliers Competitors Pressure Groups The General Environment Economic Conditions Political/Legal Conditions Sociocultural Conditions Demographic Conditions Technological Global How the Environment Affects Managers Assessing Environmental Uncertainty Stakeholder Relationship Management Who Are Stakeholders? Why Is Stakeholder Relationship Management Important? How Can These Relationships Be Managed? Home Assignments: Review the questions listed in the lecture outline. Teaching Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media Chap 4. Managing in a Global Environment 思政内容：探讨在当今“逆全球化”的大形势下，如何将习近平同志提出的“内循环”融入企业发展 的过程中。 This chapter explores the opportunities and challenges managers face in managing in a global environment. Managers in all types and sizes of organizations must be prepared to monitor changes in the global environment. For instance, Raymundo Gonzalez, an international trading division manager of Cemex, is being assigned to work in Cemex’s Asian operations, primarily in Indonesia. Cemex, based in Monterrey, Mexico, believes that to succeed in a competitive global environment, managers need multicultural perspectives. Therefore, in order to develop Raymundo as an executive, Cemex is giving him an opportunity to broaden his global expertise. But, before he takes the plunge, Raymundo, like any effective manager, wants information that can help him make intelligent decisions as he makes the adjustment to a culture dramatically different from his own. Lecture Outline Introduction Who Owns What? What’s Your Global Perspective?