朴志娜等1国际游客对中国的地理想象构建与旅游动机 第33卷2018年第9期 International Tourists'Geographical Imagination on China and Its Impact on Their Tourism Motivation PARK Jinah',KONG Yeung',WU Bihu',Alastair M.MORRISON (1.Department of Tourism Management,Shenzhen Tourism College of Jinan University,Shenzhen 518053,China; 2.Department of Applied Social Sciences,The Hong Kong Polytechnic University,Kowloon 999077,China;3.Center for Recreation and Tourism Research,College of Urban and Environmental Sciences,Peking University,Beijing 100871,China; 4.School of Hospitality and Tourism Management,Purdue University,West Lafayette 47907,USA) Abstract:Based on the historical,political,economic and cultural relationship between China and Korea,themechanism of tourist flows between two countries have unavoidably been involved complex and multifaceted backgrounds.The international links between origin region and destination,and tourists'behavioral intentions in an international tourism phenomenon are the important research topics in the study of tourism geography and tourism sociology.The realm of imaginations was constantly neglected in the previous literatures on tourists'perception and destination image,hence we contribute to the literature by disclosing the mechanism of peoples'geographical imagination of a certain place where will be their actual or potential travel destination. The study was designed on the background of close relationship between China and Korea,and selected the Korean touristsas our research object who have visited China one or more times in order to analyze their different characteristics.The formation and transformation of geographical imagination of Korean tourists for China was identified,and the impact of geographical imagination on their travel motivation was verified. As an exploratory empirical study,the findings of this study provided evidence to the geographical imagination of international tourists.First,factor analysis found four dimensions of geographical imagination,such as image and perception,relationship between origin and destination region,visual image and marketing distribution.Second,the cluster analysis showed that tourists could be classified into imaginative and unimaginative tourists.Socio-demographic characteristics and travel frequency were critical independent variables for the classification.Third,on the basis of theoretical background and exploratory analysis results,this study finally proposed a conceptual model of "Geographical imagination-Motivation"(G-M).G-M model was then tested and modified into the optimization model by Structural Equation Modeling (SEM).The model identified three measurement factors in geographical imagination which have exerted influence on travel motivation,such as image and perceptions,relationship between origin and destination,and marketing distributions. The G-M model was proposed by this research,and firstly applied to explain the effect on tourists' motivation.The concept of geographical imagination will fill the academic gap which was related to people's spatial and psychological attributes of international travel.We found that the relationship between origin and destination region (i.e.,Korea and China)positively affects the international tourism interaction,and enriches people's geographical imagination to destination.Furthermore,the results showed that,geographical imagination has continually influenced tourists'revisit behavior,and numerous travel experiences unceasingly renew and further develop their geographical imaginations. As an abstract conception in the interplay of social,physical and psychological sets,geographical imagination has important implications for understanding the tourism interactions and tourist flows from the regional and global perspective. This study provides the theoretical and managerial significances for the tourism research and international travel market sectors through identifying the causality of geographical imagination and motivation,and enhances the conceptual mechanism of tourist motivation formation. Keywords:geographical imagination;motivation;international tourists [责任编辑：刘鲁；责任校对：周小芳] ·48· ?1994-2018 China Academic Journal Electronic Publishing House.All rights reserved.http://www.cnki.net朴 志 娜 等 | 国 际 游 客 对 中 国 的 地 理 想 象 构 建 与 旅 游 动 机 第 33 卷 2018 年 第 9 期 International Tourists’Geographical Imagination on China and Its Impact on Their Tourism Motivation PARK Jinah1 , KONG Yeung2 , WU Bihu3 , Alastair M. MORRISON4 (1. Department of Tourism Management, Shenzhen Tourism College of Jinan University, Shenzhen 518053, China; 2. Department of Applied Social Sciences, The Hong Kong Polytechnic University, Kowloon 999077, China; 3. Center for Recreation and Tourism Research, College of Urban and Environmental Sciences, Peking University, Beijing 100871,China; 4. School of Hospitality and Tourism Management, Purdue University, West Lafayette 47907, USA) Abstract: Based on the historical, political, economic and cultural relationship between China and Korea, themechanism of tourist flows between two countries have unavoidably been involved complex and multifaceted backgrounds. The international links between origin region and destination, and tourists􀆳 behavioral intentions in an international tourism phenomenon are the important research topics in the study of tourism geography and tourism sociology. The realm of imaginations was constantly neglected in the previous literatures on tourists’perception and destination image, hence we contribute to the literature by disclosing the mechanism of peoples’geographical imagination of a certain place where will be their actual or potential travel destination. The study was designed on the background of close relationship between China and Korea, and selected the Korean touristsas our research object who have visited China one or more times in order to analyze their different characteristics.The formation and transformation of geographical imagination of Korean tourists for China was identified, and the impact of geographical imagination on their travel motivation was verified. As an exploratory empirical study, the findings of this study provided evidence to the geographical imagination of international tourists. First, factor analysis found four dimensions of geographical imagination, such as image and perception, relationship between origin and destination region, visual image and marketing distribution.Second, the cluster analysis showed that tourists could be classified into imaginative and unimaginative tourists. Socio- demographic characteristics and travel frequency were critical independent variables for the classification. Third, on the basis of theoretical background and exploratory analysis results, this study finally proposed a conceptual model of“Geographical imagination - Motivation”(G- M). G- M model was then tested and modified into the optimization model by Structural Equation Modeling (SEM). The model identified three measurement factors in geographical imagination which have exerted influence on travel motivation, such as image and perceptions, relationship between origin and destination, and marketing distributions. The G-M model was proposed by this research, and firstly applied to explain the effect on tourists􀆳 motivation. The concept of geographical imagination will fill the academic gap which was related to people 􀆳 s spatial and psychological attributes of international travel. We found that the relationship between origin and destination region (i.e., Korea and China) positively affects the international tourism interaction, and enriches people 􀆳s geographical imagination to destination. Furthermore, the results showed that, geographical imagination has continually influenced tourists􀆳 revisit behavior, and numerous travel experiences unceasingly renew and further develop their geographical imaginations. As an abstract conception in the interplay of social, physical and psychological sets, geographical imagination has important implications for understanding the tourism interactions and tourist flows from the regional and global perspective. This study provides the theoretical and managerial significances for the tourism research and international travel market sectors through identifying the causality of geographical imagination and motivation, and enhances the conceptual mechanism of tourist motivation formation. Keywords: geographical imagination; motivation; international tourists [责任编辑：刘 鲁；责任校对：周小芳] ⋅⋅ 48