制卧价贸易大考 《营销学原理》 期末考试试卷 ()2.A person's want becomes a demand when his want is backed ( by A.purchasing power. B.products. C.needs. D.desire. E.exchange mechanisms. ()3.The concept holds that all consumers will favor 欢)those products offering the most quality performances and features, therefore,the organization should devote its energy to making continuous product improvements. A.production B.product C.service D.marketing E.selling ()4.Leander Cosmetics is attempting to generate additional sales of its present products by promoting them more aggressively to its present customers.Leander Cosmetics is engaged in: A.diversification B.market penetration C.market development D.product development ()5.High growth,high share businesses or products appear in the Boston consulting group growth-share matrix as: A.dogs B.cash cows. C.question marks. D.stars. ()6.Which of the following is not a component(组成部分)ofa company's microenvironment? A.marketing intermediaries B.customers C.competitors D.economic environment E.publics《营销学原理》 期末考试试卷 ( ) 2. A person's want becomes a demand when his want is backed (支持) by A. purchasing power. B. products. C. needs. D. desire. E. exchange mechanisms. ( ) 3. The __________ concept holds that all consumers will favor （喜 欢） those products offering the most quality performances and features, therefore, the organization should devote its energy to making continuous product improvements. A. production B. product C. service D. marketing E. selling ( ) 4.Leander Cosmetics is attempting to generate additional sales of its present products by promoting them more aggressively to its present customers. Leander Cosmetics is engaged in: A. diversification B. market penetration C. market development D. product development ( ) 5. High growth, high share businesses or products appear in the Boston consulting group growth-share matrix as: A. dogs B. cash cows. C. question marks. D. stars. ( ) 6. Which of the following is not a component (组成部分) of a company's microenvironment? A. marketing intermediaries B. customers C. competitors D. economic environment E. publics 3