制卧爱价贸易大考 《营销学原理》 作业习题 2.Is digital camera suited to on-line B2C marketing?Why?What kind of retailing model would lead its producer to a competitive position in China's current market? Case Analysis: 1.《凯迪红黄蓝网络社区》(《当代营销学案例集》) 2.《‘走进中关村'网站》(《当代营销学案例集》) IV.Quiz5(for Sessions14-15)阅读测试 Session16 Integrated Marketing Communications and Advertising第十六讲 Text:Chapter14,15第十四、十五章 L.Marketing Applications:Question 1(a-c)应用题 (在教科书的章尾) Issues for Discussion: 1.What's the serious problem a company would encounter when it begins to adopt IMC program? 2.How to solve this problem? L.Case Analysis::案例分析 1.《IBM RS整合营销》(《当代营销学案例集》) 2.《依云矿泉水》(《当代营销学案例集》) Session 17 Sales Promotion and Public Relations 第十七讲 Text:Chapter15第十五章 L.Marketing Applications:Question 1(a-c)应用题 (在教科书的章尾) IL.Issues for Discussion:讨论题 1.What promotional tools have been taken in the following cases? 2.To bring high ROI for each,what efforts are usually required? ●海尔加盟体育营销，聘请篮坛巨星作形象代言人 ●中石化成为2004-2006年F1中国站的独家赛事赞助商 IL.Case Analysis:案例分析 《长城高级润滑油公司企业识别系统导入工程》(《当代营销学案例集》) Session 18 Personal Selling,Sales and Customer Relationship Management 第十八讲 Text:Chapter16第十六章 L.Marketing Applications::Question2(a-d)应用题 (在教科书的章尾) L.Issues for Discussion:讨论题 1.Envision a typical salesperson. Have your perceptions of salespeople changed after what you've just read and discussed? How?Be specific. 2.What role does training play in helping a person develop selling skills and abilities? 3.State what your career ambition is and briefly state how you might be involved in selling. III.Case Analysis::案例分析 CDW:"Restructuring the Sales Force",Principles of Marketing 9th ed. IV.Quiz6(for Sessions16-18)阅读测试 --END-《营销学原理》 作业习题 2. Is digital camera suited to on-line B2C marketing? Why? What kind of retailing model would lead its producer to a competitive position in China’s current market? Case Analysis: 1.《凯迪红黄蓝网络社区》（《当代营销学案例集》） 2.《‘走进中关村’网站》（《当代营销学案例集》） IV. Quiz 5 (for Sessions 14-15) 阅读测试 Session 16 Integrated Marketing Communications and Advertising 第十六讲 Text: Chapter 14,15 第十四、十五章 I. Marketing Applications: Question 1 (a – c) 应用题 （在教科书的章尾） Issues for Discussion: 1. What’s the serious problem a company would encounter when it begins to adopt IMC program? 2. How to solve this problem? II. Case Analysis：案例分析 1.《IBM RS 整合营销》（《当代营销学案例集》） 2.《依云矿泉水》（《当代营销学案例集》） Session 17 Sales Promotion and Public Relations 第十七讲 Text: Chapter 15 第十五章 I. Marketing Applications: Question 1 (a – c) 应用题 （在教科书的章尾） II. Issues for Discussion: 讨论题 1. What promotional tools have been taken in the following cases? 2. To bring high ROI for each, what efforts are usually required? z 海尔加盟体育营销,聘请篮坛巨星作形象代言人 z 中石化成为 2004-2006 年 F1 中国站的独家赛事赞助商 III. Case Analysis: 案例分析 《长城高级润滑油公司企业识别系统导入工程》（《当代营销学案例集》） Session 18 Personal Selling, Sales and Customer Relationship Management 第十八讲 Text: Chapter 16 第十六章 I. Marketing Applications: Question 2(a – d) 应用题 （在教科书的章尾） II. Issues for Discussion: 讨论题 1. Envision a typical salesperson. Have your perceptions of salespeople changed after what you’ve just read and discussed? How? Be specific. 2. What role does training play in helping a person develop selling skills and abilities? 3. State what your career ambition is and briefly state how you might be involved in selling. III. Case Analysis: 案例分析 CDW: “Restructuring the Sales Force”, Principles of Marketing 9th ed. IV. Quiz 6 (for Sessions 16-18) 阅读测试 -- END -- 5