Gap Analysis I other Firms Better-than Performance I Expected Performance Set Measure Performance Determine Adjust Strategy Performance Performance Gaps in as Tactics as Expected Standards Performance Needed Worse-than Company s own Expected Performance Performance(1) Set Performance Standards (4) Adjust Strategy & Tactics as Needed (2) Measure Performance Other Firms’ Performance Company’s Own Performance (3) Determine Gaps in Performance Performance as Expected Better-than￾Expected Performance Worse-than￾Expected Performance