Frequent Itemsets and Association rules Association Rules Applications -3) a Baskets= Web pages; items= words Unusual words appearing together in a large number of documents, e. g,Brad and Angelina, may indicate an interesting relationshipFrequent Itemsets and Association Rules 10 Applications – (3) ▪ Baskets = Web pages; items = words. ▪ Unusual words appearing together in a large number of documents, e.g., “Brad” and “Angelina,” may indicate an interesting relationship. Association Rules