I.Personal Selling--Definition 18-3 Involves two-way,personal communication between salespeople and individual customers whether face to face, >by telephone, through video conferencing, or by other means. 国际商学院市场营销学系I. Personal Selling-- Definition Involves two-way, personal communication between salespeople and individual customers whether ¾ face to face, ¾ by telephone, ¾ through video conferencing, ¾ or by other means. 18 － 3 18 － 3