Encoding In the context of semiotics,'decoding involves not simply basic recognition and comprehension of what a text 'says'but also the interpretation and evaluation of its meaning with reference to relevant codes.Where a corted distinction is made between comprehension and interpretation this tends to be primarily with reference to message purely verbal text,but even in this addresser--addressee context such a distinction is untenable; contad what is 'meant'is invariably more than what is 'said'. codeEncoding • In the context of semiotics, 'decoding' involves not simply basic recognition and comprehension of what a text 'says' but also the interpretation and evaluation of its meaning with reference to relevant codes. Where a distinction is made between comprehension and interpretation this tends to be primarily with reference to purely verbal text, but even in this context such a distinction is untenable; what is 'meant' is invariably more than what is 'said'