Measure of Interestingness a For a data mining algorithm to mine for interesting association rules, users have to define a measure of"interestingness a Two popular interestingness measures have been ropose Support and Confidence Lift Ratio(Interest) MineSet from SGI use the terms predictability and prevalence instead of support and confidence5 Measure of Interestingness ◼ For a data mining algorithm to mine for interesting association rules, users have to define a measure of “interestingness”. ◼ Two popular interestingness measures have been proposed: ◼ Support and Confidence ◼ Lift Ratio (Interest) ◼ MineSet from SGI use the terms predictability and prevalence instead of support and confidence