While this case is about a particular type of alliance-a separate enterprise owned by Xerox and Fuji Photo Film- it also contains elements of other types of alliance. The relationship between Xerox and Fuji Xerox,for example,is itself managed through a series of technology and marketing contracts,organizational processes,and personal relationship-all basic elements in any collaborative venture. This case,therefore,should not suggest that an equity joint venture is an ideal form for an alliance.Rather,we should use it to examine the various elements that go into collaboration across borders. 33 While this case is about a particular ty p e of alliance—a separate enterprise owned b y Xerox and Fuji Photo Film — it also contains elements of other t ypes of alliance. The relatio nship bet ween Xerox and Fuji Xerox, for example, is itself managed through a series of technology and marketing contracts, organizational processes, and personal relationship—all basic elements in an y collaborative venture. This case, therefore, should not suggest that an equity joint venture is an ideal form for an alliance. Rather, w e should use it to examine the various ele ments that go into collaboration across borders