Course Organization 1-2 Part I Understanding Marketing and the Marketing Process Part Il -Developing Marketing Opportunities and Strategies >Part Ill -Developing the Marketing Mix 制卧经价蜀易大学 国际商学院市场营销学系Course Organization ¾ Part I - Understanding Marketing and the Marketing Process ¾ Part II - Developing Marketing Opportunities and Strategies ¾ Part III - Developing the Marketing Mix 1 － 2 1 － 2