e视人苦 Family is the most important consumer-buying organization in society, and family members constitute the most influential primary reference group Family of orientation parents and siblings Family of procreation spouse and children 2008-3-242008-3-24 11 • Family – is the most important consumer-buying organization in society, and family members constitute the most influential primary reference group. – Family of orientation • parents and siblings. – Family of procreation • spouse and children