Customer-Driven Pricing The demands of the market require pricing every product to reflect the customer's willingness-to-pay. PRICE WILLINGNESS TO PAY O Copy rights reserved, Zou Deqiang5 5 © Copy rights reserved, Zou Deqiang The demands of the market require pricing every product to reflect the customer’s willingness-to-pay. The demands of the market require pricing every product to reflect the customer reflect the customer’s willingness willingness-to-pay. Customer Customer-Driven Pricing Customer-Driven Pricing Driven Pricing PRICE WILLINGNESS TO PAY