Social Choice Procedure 2: The Borda Count First introduced by Jean-Charles de Borda in 1781,the social choice procedure known as the Borda count. It is popular in situations where one really wants to take advantage of the information regarding individual intensity of preference provided by looking at how high up in an individual's preference list of a given candidate occurs.Social Choice Procedure 2: The Borda Count „ First introduced by Jean-Charles de Borda in 1781, the social choice procedure known as the Borda count. „ It is popular in situations where one really wants to take advantage of the information regarding individual intensity of preference provided by looking at how high up in an individual’s preference list of a given candidate occurs