第四课消费者行为 【教学目的和要求】 Teaching Objectives: 1.Students should learn vocabulary and basic concepts related to marketing and consumer behavior. 2.Students will be able to talk about different consumer behavior and marketing practices 【教学时间】 Time allocation This unit will need 2 class hours,1 hour for listening and studying the content of the text and the rest for discussion and practice. 【主要内容】 Background Reading What is Consumer Behavior? Loose-leaf selective listening Part A Business News Exercise 1,2 Part B Diversified Americans Exercise 1,2 Part C Lifestyle Change-Fitness and Health Exercise 1,2 Acting out Exercise 1,2 【重点和难点】 I.Ask students to use the following active vocabularies to form sentences as what they have heard from listening(Dictate then remember). 1.to contract--He has contracted the habit of talking to himself. 2.acute--an acute disease,an acute hospital 3.There is a shortage of acute beds in the hospitals because of the unexpected outbreak of SARS. 4.to take sth.for granted--I take it for granted that we should build new roads 5.trivial--He sometimes puts the trivial above the important. 6.to mislead sb.Into...--Her friendly attitude misled us into thinking that we could trust her. II.Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 10第四课 消费者行为 【教学目的和要求】 Teaching Objectives: 1．Students should learn vocabulary and basic concepts related to marketing and consumer behavior. 2．Students will be able to talk about different consumer behavior and marketing practices. 【教学时间】 Time allocation This unit will need 2 class hours, 1 hour for listening and studying the content of the text and the rest for discussion and practice. 【主要内容】 Background Reading What is Consumer Behavior? Loose-leaf selective listening Part A Business News Exercise 1, 2 Part B Diversified Americans Exercise 1, 2 Part C Lifestyle Change – Fitness and Health Exercise 1, 2 Acting out Exercise 1, 2 【重点和难点】 I．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 1．to contract--He has contracted the habit of talking to himself. 2．acute--an acute disease, an acute hospital 3．There is a shortage of acute beds in the hospitals because of the unexpected outbreak of SARS. 4．to take sth. for granted -- I take it for granted that we should build new roads. 5．trivial -- He sometimes puts the trivial above the important. 6．to mislead sb. Into...-- Her friendly attitude misled us into thinking that we could trust her. II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 10