链潮华榜降贸事大学 营销学原理 14.According to Ernst Engel,as family income rises: a.the percentage spent on food increases. b.the percentage spent on housing and household operations decreases. c.savings decrease. d.the percentage spent on transportation,recreation,health,and education increases. 15.After the clothes dryer broke down for the third time while she was using it,Sally told her husband to purchase a new G.E.dryer to replace the broken machine.Her husband bought the dryer the next day.In this instance,the roles Sally played in the buying decision process were a.influencer and decider. b.initiator and influencer. c.initiator,influencer,decider and user. d.initiator,influencer,and user. 16.A company produced a kind of durable briefcase.But it didn't sell well when it was put into the market.The company manager complained,"Our products can stand such wear and tear that even if they are dropped from the fourth floor high up,they will still stay in shape.God knows why the sales are so low.The manager held the: a.selling concept b.production concept c.marketing concept d.product concept 17.In an attempt to build a unique product image,increase profits and exercise an effective control over the middlemen,the manufacturers of upscale women's apparels and of new luxurious cars tend to take which of the following strategy of distribution width? a.intensive distribution b.selective distribution c.exclusive distribution d.comprehensive distribution 18.Which statement is true of the industrial market compared with the consumer market? a.The industrial market has more buyers than the consumer market. b.The total demand for many industrial goods and services is not much affected by price changes. c.The industrial market is less vulnerable to fluctuating demand than the consumer market. d.All of the above. 19.If Levi Strauss company (a well-known jeans producer)decides to enter into the toy market, in which it currently has no presence,it would be pursuing which growth strategy? a.Market penetration b.Market development c.Product development d.Diversification 20.Avon carries three product lines:cosmetics,jewellery and household items.This is called the 第3页共10页营销学原理 14. According to Ernst Engel, as family income rises: a. the percentage spent on food increases. b. the percentage spent on housing and household operations decreases. c. savings decrease. d. the percentage spent on transportation, recreation, health, and education increases. 15. After the clothes dryer broke down for the third time while she was using it, Sally told her husband to purchase a new G.E. dryer to replace the broken machine. Her husband bought the dryer the next day. In this instance, the roles Sally played in the buying decision process were a. influencer and decider. b. initiator and influencer. c. initiator, influencer, decider and user. d. initiator, influencer, and user. 16. A company produced a kind of durable briefcase. But it didn't sell well when it was put into the market. The company manager complained, "Our products can stand such wear and tear that even if they are dropped from the fourth floor high up, they will still stay in shape. God knows why the sales are so low." The manager held the: a. selling concept b. production concept c. marketing concept d. product concept 17. In an attempt to build a unique product image, increase profits and exercise an effective control over the middlemen, the manufacturers of upscale women's apparels and of new luxurious cars tend to take which of the following strategy of distribution width? a. intensive distribution b. selective distribution c. exclusive distribution d. comprehensive distribution 18. Which statement is true of the industrial market compared with the consumer market? a. The industrial market has more buyers than the consumer market. b. The total demand for many industrial goods and services is not much affected by price changes. c. The industrial market is less vulnerable to fluctuating demand than the consumer market. d. All of the above. 19. If Levi Strauss company (a well-known jeans producer) decides to enter into the toy market, in which it currently has no presence, it would be pursuing which growth strategy? a. Market penetration b. Market development c. Product development d. Diversification 20. Avon carries three product lines: cosmetics, jewellery and household items. This is called the 第 3 页 共 10 页