26) In sentiment analysis, which of the following is an implicit opinion? A)The hotel we stayed in was terrible B) The customer service I got for my TV was laughable C)The cruise we went on last summer was a disaster D) Our new mayor is great for the city Answer: B Diff: 3 Page Ref: 277 27) In the wimbledon case study the tournament used data for each match in real time to highlight A)winners and losers B)player histories C)significant events D)advertiser content Answer: C Diff: 2 Page Ref: 278-280 28)What do voice of the market(VOM) applications of sentiment analysis do? A) They examine customer sentiment at the aggregate level B) They examine employee sentiment in the organization C) They examine the stock market for trends D) They examine the"market of ideas"in politics Answer:A Diff: 3 Page Ref: 281 29)Sentiment analysis projects require a lexicon for use. If a project in English is undertaken, you must generally make sure to A)use only the single, approved English lexicon B)use any general English lexicon C)use an English lexicon appropriate to the project at your discretion D)create an English lexicon for the project Answer: C Diff: 3 Page Ref: 284-285 30)In text analysis, what is a lexicon? A)a catalog of words, their synonyms, and their meanings B)a catalog of customers, their words, and phrases C)a catalog of letters, words, phrases, and sentences D)a catalog of customers, products, words, and phrases Answer:A Diff: 3 Page Ref: 284 Copyright C 2018 Pearson Education, Inc4 Copyright © 2018 Pearson Education, Inc. 26) In sentiment analysis, which of the following is an implicit opinion? A) The hotel we stayed in was terrible. B) The customer service I got for my TV was laughable. C) The cruise we went on last summer was a disaster. D) Our new mayor is great for the city. Answer: B Diff: 3 Page Ref: 277 27) In the Wimbledon case study, the tournament used data for each match in real time to highlight A) winners and losers. B) player histories. C) significant events. D) advertiser content. Answer: C Diff: 2 Page Ref: 278-280 28) What do voice of the market (VOM) applications of sentiment analysis do? A) They examine customer sentiment at the aggregate level. B) They examine employee sentiment in the organization. C) They examine the stock market for trends. D) They examine the "market of ideas" in politics. Answer: A Diff: 3 Page Ref: 281 29) Sentiment analysis projects require a lexicon for use. If a project in English is undertaken, you must generally make sure to A) use only the single, approved English lexicon. B) use any general English lexicon. C) use an English lexicon appropriate to the project at your discretion. D) create an English lexicon for the project. Answer: C Diff: 3 Page Ref: 284-285 30) In text analysis, what is a lexicon? A) a catalog of words, their synonyms, and their meanings B) a catalog of customers, their words, and phrases C) a catalog of letters, words, phrases, and sentences D) a catalog of customers, products, words, and phrases Answer: A Diff: 3 Page Ref: 284