Ethnocentrism the belief that your culture is superior to any others.This barrier exists when written or oral communication conveys an attitude of superiority.People do not lie to be talked down to or to feel their ideas a re interesting, but wrong Insensitivity a lack of concern for other people's needs and feelings.To many readers,writers appear insensitive when their communication is abrupt and displays an aggressive or self- centered attitude. ❖ Ethnocentrism the belief that your culture is superior to any others. This barrier exists when written or oral communication conveys an attitude of superiority. People do not lie to be talked down to or to feel their ideas a re interesting, but wrong. ❖ Insensitivity a lack of concern for other people’s needs and feelings. To many readers, writers appear insensitive when their communication is abrupt and displays an aggressive or self￾centered attitude