Part One Questions 1-7.(21 points) Read the following passage and then match the statements (1-7)to the letter (A,B,C or D). (3 points each) A If your business features products or services for sale,undoubtedly the topic of eCommerce has come up.What is eCommerce?Literally defined as "the conduct of financial transactions by electronic means,it refers to purchases made over the Internet.There are popular slang terms such as e-business,click and mortar,dotcom,cyber-mall and multiple spellings (eCommerce,e-commerce,E-Commerce),but they are all basically the same thing.Don't let the different phrases confuse you;it all comes back to the same principle: selling online. So how do you know if selling online will be beneficial for your business?There are a few basic questions that can help you with this decision.First and foremost,can you afford to develop a professional eCommerce storefront on your Web site?You've heard the phrase "if you can't do it right,it's not worth doing at all".This is especially true in regards to eCommerce because people will not purchase from your Web site if it looks amateur and is poorly done. B Custom developed eCommerce sites can cost tens of thousands of dollars,but pre-built shopping cart solutions such as Web-Solutions'Marketplace can provide your business with a professional eCommerce storefront for a fraction of the cost. After the cost issue is addressed,you need to evaluate the potential of selling your product or service online.Are any of your competitors selling online?If not,have a brainstorming session and try to think of any logical reasons why they aren't.Could it be that they tried and failed or is it that they just haven't thought about selling online yet?One key to remember is that once you make the decision to sell online,your product and pricing is now available 24/7 to anyone that stumbles upon your site. After evaluating your competitor's Web sites,you need to look at your product line and determine your target audience.Who buys from you now?Are you selling to businesses or individuals?If the answer is businesses,are they generally companies that are active on the Internet or businesses that don't rely on the Web as much (such as mechanics,restaurants, etc.)If the answer is individuals,what demographic(s)are you advertising your products or services to?You need to be sure that the people you want purchasing your product have access to the Internet and are willing to shop online.Few businesses realize that over 80%of the world's Internet access speed is still dial-up,so loading huge catalogs,Flash files,and large graphics will deter a prospect from purchasing. 0 Finally,you need to determine how you can make your business stand out from all the rest.If you're selling copier supplies,why is someone going to come to your site versus the other millions of copier supply Web sites?Are you going to sell based on price,location, 1628Part One Qu四tions 一7. (21 points) Read the following passage and then match the statements (1- 7) to the letter (A , H, C or D). (3 points A If your business features products or services for sale , undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as "the conduct of financial transactions by electronic means," it refers to purchases made over the Internet. There are popular slang terms such as e-business, click and mortar, dotcom , cyber-mall and multiple spellings (eCommerce , e-commerce , E-Commerce) , but they are all basically the same thing. Don ' t let the different phrases confuse you; it all comes back to the same principle: selling online. So how do you know if selling online will be beneficial for your business? There are a few basic questions that can help you with this decision. First and foremost , can you afford to develop a professional eCommerce storefront on your Web site? You' ve heard the phrase "if you can't do it right , it's not worth doing at all". This is especially true in regards to eCommerce because people will not purchase from your Web site if it looks amateur and is poorly done. B Custom developed eCommerce sites can cost tens of thousands of dollars, but pre-built shopping cart solutions such as Web-Solutions' Marketplace can provide your business with a professional eCommerce storefront for a fraction of the cost. After the cost issue is addressed , you need to evaluate the potential of selling your product or service online. Are any of your competitors selling online? If not , have a brainstorming session and try to think of any logical reasons why they aren' t. Could it be that they tried and failed or is it that they just haven't thought about selling online yet? One key to remember is that once you make the decision to sell online , your product and pricing is now available 24/7 to anyone that stumbles upon your site. C After evaluating your competitor's Web sites, you need to look at your product line and determine your target audience. Who buys from you now? Are you selling to businesses or individu'als? If the answer is businesses, are they generally companies that are active on the Internet or businesses that don' t rely on the Web as much (such as mechanics, restaurants, etc.). If the answer is individuals, what demographic(s) are you advertising your products or services to? You need to be sure that the people you want purchasing your product have access to the Internet and are willing to shop online. Few businesses realize that over 80 % of the world's Internet access speed is still dial-up , so loading huge catalogs, Flash files, and large graphics will deter a prospect from purchasing. D Finally , you need to determine how you can make your business stand out from all the rest. If you' re selling copier supplies, why is someone going to come to your site versus the other millions of copier supply Web sites? Are you going to sell based on price , location. 1628