4.营销的发展历程 4.1从4Ps到40s、4Rs · CONSUMER ·COST WANTS AND 关联|· relevance NEEDS Produ rice ction 反应· Reaction Prom 关系 Relationship ace otion COMMUNIC 报 warc ATIONS · CONVENIEN22 4. 营销的发展历程 4.1 从4Ps到4Cs、4Rs • CONVENIEN CE • COMMUNIC ATIONS • CONSUMER • COST WANTS AND NEEDS Produ ction Price Place Prom otion 关联 • Relevance 反应 • Reaction 关系 • Relationship 回报 • Award