In addition to good verbal communication, Smith also spends a great deal of time on the telephone,informing patrons of new movies in stock or contacting customers who have not visited the store in several months and asking them how S&S may provide them with better service.He also writes announcements of arrivals or specials to mail to customers.By keeping in touch with customers and letting them know how much their business is valued Smith establishes a strong personal link that sets him apart from larger business that do not invest as much time and energy in interpersonal communication with customersIn addition to good verbal communication, Smith also spends a great deal of time on the telephone, informing patrons of new movies in stock or contacting customers who have not visited the store in several months and asking them how S&S may provide them with better service. He also writes announcements of arrivals or specials to mail to customers. By keeping in touch with customers and letting them know how much their business is valued, Smith establishes a strong personal link that sets him apart from larger business that do not invest as much time and energy in interpersonal communication with customers