Objectives To Demonstrate the Importance of Integrating a Retail Strategy To EXamine Key Factors in Developing and Enacting an Integrated Retail Strategy To Show How Industry and company Data Can Be Used in Strategic planning and Analysis To Explain the Principles of Retail Audit To Provide Examples of audit Forms• To Demonstrate the Importance of Integrating a Retail Strategy • To Examine Key Factors in Developing and Enacting an Integrated Retail Strategy • To Show How Industry and company Data Can Be Used in Strategic planning and Analysis • To Explain the Principles of Retail Audit • To Provide Examples of Audit Forms