Contemporary Issues In Planning (cont. Criticisms of Planning(cont.) -4.Planning focuses managers'attention on today's competition,not on tomorrow's survival plans concentrate on capitalizing on existing business opportunities hinders managers who consider creating or reinventing an industry 5.Formal planning reinforces success,which may lead to failure success may breed failure in an uncertain environment ©Prentice Hall,2002 7-28Contemporary Issues In Planning (cont.) Criticisms of Planning (cont.) – 4. Planning focuses managers’ attention on today’s competition, not on tomorrow’s survival • plans concentrate on capitalizing on existing business opportunities • hinders managers who consider creating or reinventing an industry – 5. Formal planning reinforces success, which may lead to failure • success may breed failure in an uncertain environment © Prentice Hall, 2002 7-28