shopping was influenced by advertising. This influence began to be felt n middle school when she became concerned about her appearance. As an adult she was more aware of her motives while shopping, but was still influenced by advertising, conscious, or subconsciously. The conclusion drawn by the author is: nobody can escape the influence of advertising. Advertising uses our weaknesses and insecurities against us, and makes us want to be more attractive, popular or loveable. It makes us uncomfortable with who we are, and makes us want to be like the models in the ads. Thus we may buy things that we think are new, cool, or hot b The Ad Council at a glance ▲Lead- in Questions 1. Have you ever benefited from pubic service advertisements? 2. Can you mention one or two slogans from public service advertisements? 3. Do you think public service campaigns necessary? Explain. Related Information 1 Ad Council The Ad Council is a private, non-profit organization that produces, distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being, environmental preservation and strengthening families. From earliest efforts including Loose lips sink Ships to the more recent I am an American, Ad Council PSAs have been raising awareness, inspiring action and saving lives for 2 Smokey Bear Forest Fire Prevention This smokey Bears Campaign is an effort to help educate people about the importance of preventing accidental, human-caused wildfires and their effects upon life, property, and natural resources. The focus of the visit was on promoting wildfire prevention, and Smokey Bear as a teacher, as a friend, and as the guardian of our land. 3 United Negro College Fund UNCF' s mission is to enhance the quality of education by providing financial assistance to deserving students, raising operating funds for member colleges and universities, and ncreasing access to technology for students and faculty at historically black colleges and universities(HBCUs. Since its inception in 1944, UNCF has grown to become the nations oldest and most successful African American education assistance organization. Friends don' t let friends drive drunk This campaign features real photographs and stories of individual who lost their lives because of alcohol-impaired drivers. By creating theshopping was influenced by advertising. This influence began to be felt in middle school when she became concerned about her appearance. As an adult she was more aware of her motives while shopping, but was still influenced by advertising, consciously or subconsciously. The conclusion drawn by the author is: nobody can escape the influence of advertising. Advertising uses our weaknesses and insecurities against us, and makes us want to be more attractive, popular, or loveable. It makes us uncomfortable with who we are, and makes us want to be like the models in the ads. Thus we may buy things that we think are "new, cool, or hot." Passage B The Ad Council at a Glance ▲Lead-in Questions 1. Have you ever benefited from pubic service advertisements? 2. Can you mention one or two slogans from public service advertisements? 3. Do you think public service campaigns necessary? Explain. Related Information 1 Ad Council The Ad Council is a private, non-profit organization that produces, distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being, environmental preservation and strengthening families. From earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for 60 years. 2 Smokey Bear Forest Fire Prevention This Smokey Bear's Campaign is an effort to help educate people about the importance of preventing accidental, human-caused wildfires and their effects upon life, property, and natural resources. The focus of the visit was on promoting wildfire prevention, and Smokey Bear as a teacher, as a friend, and as the guardian of our land. 3 United Negro College Fund UNCF’s mission is to enhance the quality of education by providing financial assistance to deserving students, raising operating funds for member colleges and universities, and increasing access to technology for students and faculty at historically black colleges and universities (HBCUs). Since its inception in 1944, UNCF has grown to become the nation's oldest and most successful African American education assistance organization. Friends Don’t Let Friends Drive Drunk This campaign features real photographs and stories of individuals who lost their lives because of alcohol-impaired drivers. By creating the