碰男华经海贸多大学 人力资源管理 5-35.The two basic approaches to forecasting are a.judgmental and qualitative. b.quantitative and scientific c.statistical and quantitative. d.statistical and judgmental. Ans:d Difficulty:E Page 147 LOI 5-36.Dow's $60 million television campaign in the early 1990's hammered home the message"Dow lets you do great things."This is an example of a.general advertising. b.saturation advertising c.image advertising. d.proactive advertising. Ans:c Difficulty:E Page 163 L04 5-37.A transitional matrix is a a.judgmental procedure used to forecast labor demand. b.a statistical procedure used to forecast labor demand c.a judgmental procedure used to forecast labor supply d.a statistical procedure used to forecast labor supply. Ans:d Difficulty:E Page 148 LOI 5-38.The sources from which companies recruit potential employees are a.dictated largely by legal constraints b.determined by demographic patterns 第10页共27页人力资源管理 5-35. The two basic approaches to forecasting are a. judgmental and qualitative. b. quantitative and scientific. c. statistical and quantitative. d. statistical and judgmental. Ans: d Difficulty: E Page 147 LO1 5-36. Dow’s $60 million television campaign in the early 1990’s hammered home the message “Dow lets you do great things.” This is an example of a. general advertising. b. saturation advertising. c. image advertising. d. proactive advertising. Ans: c Difficulty: E Page 163 LO4 5-37. A transitional matrix is a a. judgmental procedure used to forecast labor demand. b. a statistical procedure used to forecast labor demand. c. a judgmental procedure used to forecast labor supply. d. a statistical procedure used to forecast labor supply. Ans: d Difficulty: E Page 148 LO1 5-38. The sources from which companies recruit potential employees are a. dictated largely by legal constraints b. determined by demographic patterns 第 10 页 共 27 页