1-1.Success Factors for New Product Development 9-4 Successful new product development requires: >Top managers'strategic intents implication Abundant resources Flexible organization structure :對计适（的置多大差 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 9－4 Successful new product development requires: Top managers’ strategic intents & implication  Abundant resources  Flexible organization structure I-1. Success Factors for New Product Development