Internet Marketing and Electronic Retailing Size and growth of the b2C market Reported amounts of online sales deviate substantially based on how the numbers are derived Annual online 2004 sales were estimated to be over $70 billion The average online shopper spent over $350 per quarter Forrester Research estimates that e-tailing will reach $316 billion by 2010 Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 6 Internet Marketing and Electronic Retailing • Size and Growth of the B2C Market – Reported amounts of online sales deviate substantially based on how the numbers are derived • Annual online 2004 sales were estimated to be over $70 billion • The average online shopper spent over $350 per quarter • Forrester Research estimates that e-tailing will reach $316 billion by 2010